Inside WSJ Europe’s Adventures in Social

Posted Wednesday, August 13, 2014 11:27 am

Chris Smith | Digiday

For a paywalled site like WSJ Europe, social media is complicated. Sure, it needs to drive traffic, but subscriptions are always top of mind.

WSJ Europe walks this tightrope every day. Sarah Marshall, social media editor of the site, doesn’t view it as a handicap.

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Inside WSJ Europe’s Adventures in Social

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