Beginning in December 2025, 38 newsrooms across the Chicago area came together to gather bespoke insights from the vast audiences they reach. Over the course of five months, Press Forward Chicago sponsored research as part of a collaboration with the Northwestern University Local News Accelerator (LNA) at the Medill School of Journalism, Media, Integrated Marketing Communications, and this group of more than three dozen organizations distributed audience surveys to better understand who engages with their content.
Organizations distributed the surveys through newsletters, websites and social media posts, videos, podcasts and more. Overall, the 38 organizations combined gathered 6,116 valid responses.
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