Instagram Is Now Curating Videos About Live Events

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Not to be left behind by Snapchat and Twitter, photo-sharing network Instagram has begun to string together video content live events like award shows and sports games.

Instagram started with Sunday’s Golden Globe Award show, and will do the same for the College Football Playoff National Championship on Monday through a partnership with ESPN, BuzzFeed first reported and Instagram confirmed to Fortune. ESPN will create some of the content for the football game’s special stream of curated video.

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