Instagram struggles with fears of losing its ‘pipeline’: Young users

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When Instagram reached one billion users in 2018, Mark Zuckerberg, Facebook’s chief executive, called it “an amazing success.” The photo-sharing app, which Facebook owns, was widely hailed as a hit with young people and celebrated as a growth engine for the social network.

But even as Mr. Zuckerberg praised Instagram, the app was privately lamenting the loss of teenage users to other social media platforms as an “existential threat,” according to a 2018 marketing presentation.

By last year, the issue had become more urgent ...

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