In March Instagram began testing a new feed sorted by an algorithm, promising to show you the photos you're most likely to enjoy rather than the ones that were posted most recently. This triggered a global thirst crisis in which desperate Instagram celebrities, terrified that their selfies would be buried beneath users' actual friends, began begging followers to turn on push notifications for their accounts. The global anguish, which gathered at such hashtags as #TurnMeOn and #LetsStayTogether, seems to have passed. But it may be about to come back: Instagram is now rolling out its algorithmic feed around the world.
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