Instagram's Testing New Ads that Drive Sales

Posted Friday, November 6, 2015 7:50 am

Garett Sloane | Digiday

Instagram doesn’t want to be just a platform for pretty brand photos. It wants to prove it can drive sales, developing new ads that showcase a variety of product offerings while also testing in-app purchases, according to ad industry insiders.

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Instagram's Testing New Ads that Drive Sales

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