Instant Apps: What Are They And How Will They Transform Media?

Posted Monday, February 6, 2017 10:45 am

Esther Kezia Harding | The Media Briefing

2017 will be the year Android’s Instant Apps gain real traction, but it will be the impact on everyday people that promises the biggest differences.

There are a host of well-documented issues around publishing and media companies launching apps, with discoverability being one of the biggest challenges.

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Instant Apps: What Are They And How Will They Transform Media?

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