Institute for Advertising Ethics rolls out professional certification program


Doctors, lawyers, accountants, even plumbers and electricians all have professional certification programs, and now the advertising industry has one too. The Institute for Advertising Ethics has quietly rolled out the first official version of a training and testing program to certify industry pros as ethical advertising executives.

The program, which is open to anyone involved in the ad profession — clients, agencies, as well as their supply chain of data, technology and media vendors — comes at a time when the subject of ethics is rising across an array of industry issues.

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