By: E&P Staff International Herald Tribune publisher Michael Golden defended the "serendipity" of newspapers Tuesday and brushed aside arguments that readers would increasingly want to buy stories piece-meal off the Internet, according to the Financial Times (U.K.).
Speaking at the Cannes Lions International Advertising Festival, Golden acknowledged that many people believe that large volume daily print titles could disappear in the near future because of advertising competition from digial media, the Financial Times reports.
But the paper quoted him as saying that the sale of individual stories over the Internet would change the nature of how people relate to newspapers. He said that the chances of readers happening upon stories the did not know that they would be interested in would decrease if they were only ordering and buying material based on their chosen preferences.
The Financial Times reports that he noted publishers were continuing to invest in printing presses on a long-term basis, and asserted that newspapers could carry the trust that readers place in their brand onto new media platforms, provided the transition was managed appropriately.
Golden is also vice-chairman of the New York Times company, which owns the IHT.
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