Internet Broadcasting Appoints New VP of Account Management

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St. Paul, Minn.-- Internet Broadcasting has appointed Barb Palser as the new vice president of account management. In her new role, Palser will leverage her extensive broadcasting industry background to help IB clients with their digital audience and revenue growth strategies. She is also accountable for client satisfaction including metrics and client scorecards.  

Prior to joining IB, Palser was the director of digital media at McGraw-Hill Broadcasting, where she oversaw Web and mobile strategy for the company’s ABC-affiliate stations in Denver,  Colo.; Indianapolis,  Ind.;  San Diego, and Bakersfield, Calif. Palser’s proven experience includes helping McGraw-Hill Broadcasting's local station sites consistently rank in first and second place in their markets for local and total unique visitors, according to comScore.  

Previously, Palser spent eight years in various key positions at IB including content director, training director and local managing editor. She also held the position of news editor at Poynter.org. Palser is also a columnist and feature writer for the American Journalism Review.