Erik Sass | MediaPost
The average amount of time spent by 12- to-24-year-old Americans online has roughly tripled from 59 minutes per day in 2000 to two hours and 52 minutes per day in 2010, according to Edison Research's American Youth Study 2010, which follows up on a similar survey conducted 10 years ago. The two studies provide a snapshot of a society undergoing radical transformation by digital technology.
The proportion of young Americans who own a mobile device has surged from 29% in 2000 to 81% in 2010, according to the 2010 survey of 1,533 young adults, conducted by Edison in September.
Among mobile phone owners, it found that 50% have used the devices to play games, 45% to access social networks, and 40% to listen to music stored on the device.
The Edison findings also checked in with the cohort from the first study, now ages 22-34, and found a decline in traditional media consumption. Ten years ago, 44% of this group said they started their day with radio, but that number has dwindled to 29% today. Of course, this might reflect changing schedules and behaviors, as individuals move into adulthood. However, other surveys have turned up similar findings.
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