Internet Will Account for 94 Percent Growth in Adspend Between 2017 and 2020, Predicts Zenith


Zenith has announced its advertising spend forecasts, revealing that it expects Internet advertising’s share of global adspend to continue to rise, reaching 40% in 2018 and 44% in 2020.

The Publicis Groupe media agency also said that adspend value will rise from US$203bn in 2017 to US$225bn in 2020 and in the most advanced markets (Sweden and the UK), it will account for more than 60% of total expenditure in 2018, and between 50% and 60% in another six markets (Australia, Canada, China, Denmark, Norway and Taiwan).

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