On March 15, Instagram posted a note on its blog that sent the internet into a frenzy: “To improve your experience, your feed will soon be ordered to show the moments we believe you will care about the most.” Panicked Instagram users protested, afraid their posts would get lost in the revised stream, and began posting pictures with the hashtag #turnmeon, pleading with followers to turn on notifications for their accounts. In response to the uproar, Instagram posted a tweet that amounted to, “Hey, calm down. We’re not changing the algorithm yet.”
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