iOS Rules In Survey of Media Brands

Posted
By: Steve Smith | Minonline.com

Despite the raw numerical superiority of the Google Android mobile operating system in the U.S. market, traditional media publishers remain wedded to Apple’s iOS for iPhone and iPad. According to a survey Audit Bureau of Circulation members, only 43% of respondents say they have an Android app, compared to 61% who have developed for the iPhone.


And despite the nascent tablet market, publishers actually are developing more apps for the iPad (54%) than they are for Android smartphones.































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