By: E&P Staff St. Louis-based Second Street Media Solutions introduced today an iPhone-friendly application for local newspapers and broadcasters to host their own mobile sports contests.
More than 400 media properties are slated to use the iPhone Web application beginning March 15, when they start hosting Second Street's Upickem online college basketball contest, according to company co-founder Doug Villhard.
The online contest, on the iPhone and the Web, features the local medium's branding and advertising, and it enables players to make and follow their picks by phone.
The iPhone-friendly game is included in all Upickem packages, requires no additional set-up time, and works on other smart phones like Windows Mobile and newer BlackBerry models.
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