Is Blocking Readers Who Use Ad Blockers The Best Strategy?

Posted Wednesday, December 23, 2015 7:46 am

Mathew Ingram | Fortune

There’s a growing trend in online publishing: Namely, media sites blocking users who choose to use ad-blocking software. In the past few days alone, a British publisher and the Forbes business news site have either implemented or are looking at implementing barriers that keep users with ad-blocking software from reading their content.

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Is Blocking Readers Who Use Ad Blockers The Best Strategy?

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