By: Stephen Gibbs | The American Conservative
Recently, “clickbait” has become one of the most frequently lobbed pejoratives on the Internet, but what does it mean exactly? Many might point to Buzzfeed as the quintessential culprit, with enticingly-titled articles under large yellow tags like “LOL,” “omg,” “cute,” “wtf,” etc.; but editor-in-chief Ben Smith insists those accusations simply aren’t true, claiming that their attention-grabbing headlines don’t promise more than they deliver and therefore aren’t clickbait. The Atlantic’s James Hamblin ponders his claim and mulls on how best to define the phenomenon:
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