Is it Time to Tie Journalists’ Pay to Revenue?

By: Ricardo Bilton | Digiday

The days of editorial teams being quietly sheltered from the rigors of the sales team are long gone. Instead, journalists today increasingly double as numbers-crunching audience-hunting analytics wizzes, often paid based on the reach, not the quality, of their output.

But the nature of incentives also tells us that when systems exist, those within them are going to try their best to manipulate them.