Is ‘New’ Media Becoming Old Hat in the 2012 U.S. Presidential Campaign?

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By: Susan Delacourt | TheStar.com

OTTAWA—Social media is not likely to have the same clout in the U.S. presidential election this year that it had in 2008, American experts predict.

The 2008 presidential election that brought Barack Obama to power was probably a “watershed” for social media, says Diana Owen, a specialist in politics and the media from Georgetown University in Washington, and an apex that probably won’t be reached again in the current U.S. campaign.































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