Is Online Advertising Getting Too Complex?

Posted Tuesday, November 5, 2013 4:00 pm

By: Kate Kaye | Advertising Age

Just how complex has online advertising become? Very -- especially among the biggest spenders.

The top advertisers' online ad campaigns are nearly six times as complex as the average, according to data provided to Ad Age by DG MediaMind.

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Is Online Advertising Getting Too Complex?

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