Is the smartphone lock screen the key to reaching the most casual news consumers? This Indian company says yes

Eventually, the most direct route to the attention of a news consumer will be some sort of Orwellian brain implant. Maybe in 10 years, it’ll be some annoying Zuck-like NewsBot who trundles up to you in the metaverse with a headline. And maybe by, oh, 2025, it’ll be an alert beamed inside the lenses of your Apple Glasses.

But for now, it’s still the phone in your pocket — the information source we take with us everywhere, the one we give some level of permission to interrupt us throughout the day.

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