In its broadest terms, engagement rate is the level of engagement — likes, shares, comments, etc. — that a piece of social media content receives from an audience.
Engagement Rate = Engagements / (Reach OR Impressions OR Followers) x 100
While this generalized formula is accepted by all, the challenge is that each social media platform, agency and expert seem to have different definitions for getting to engagement rate.
Comments
No comments on this item Please log in to comment by clicking here