It Doesn’t Take a Ton of Nasty Comments to Sink a Reader’s Perception of a News Site

Posted Thursday, January 24, 2019 9:26 am

Christine Schmidt | Nieman Lab

You never get a second chance to make a first impression.

Grandma adage aside, the comments matter, folks. Researchers at the Center for Media Engagement at the University of Texas found that uncivil comments on news stories can cloud a visitor’s perspective of a news site—even if more civil comments are presented first.

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It Doesn’t Take a Ton of Nasty Comments to Sink a Reader’s Perception of a News Site

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