‘It Is a Sticking Plaster’: Ads.txt Is Not Stamping Out Fraud

Posted Tuesday, February 12, 2019 12:00 pm

Jessica Davies | Digiday

Policing ads.txt files is an ongoing battle for publishers.

Ads.txt was a tool launched with much fanfare in 2017 to help combat a persistent form of ad fraud: the unauthorized selling of publisher ad inventory and domain spoofing. But last week, a major flaw was highlighted...

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‘It Is a Sticking Plaster’: Ads.txt Is Not Stamping Out Fraud

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