'It Was a Fad': Many Once-Hot Viral Publishers Have Cooled Off

Posted Wednesday, November 23, 2016 11:45 am

Ross Benes | Digiday

Viral publishers have been inoculated.

Media buyers tell Digiday that interest in viral publishers — such as ViralNova and Distractify, who built large audiences by sharing uplifting content on Facebook — has cooled as reliance upon platforms left the sites exposed to Facebook’s algorithm changes and inconsistent traffic.

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'It Was a Fad': Many Once-Hot Viral Publishers Have Cooled Off

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