When ChatGPT first emerged in 2022, newsrooms were cautious about using it. Early adopters experimented, while leadership teams engaged in lengthy discussions about ethical concerns, including bias, as they drew up their AI guidelines.
Three years later, things have moved on quickly. According to WAN-IFRA’s latest AI survey, 49% of news organisations have now started using AI, even if half still express concern about the ethical challenges it raises.
In light of these findings, I spoke to 18 journalists, media leaders, technologists and academics to get a broader sense of how newsrooms are engaging with generative AI. Their answers varied enormously and offer an overview of how the news industry’s thinking is evolving on this issue.
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