James Murdoch in talks to buy Vox’s New York magazine and podcast division

Challenging ad market, changes in search traffic and more competition have forced digital-media firms to recalibrate

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Media investor James Murdoch is in advanced talks to buy Vox Media’s New York magazine and podcast division, according to people familiar with the matter.

The deal, which is through Murdoch’s Lupa Systems investment company, isn’t yet final, and could still fall apart, they said. 

The acquisitions would further expand James and his wife Kathryn Murdoch’s portfolio of zeitgeisty media properties. Lupa’s investments include stakes in Tribeca Enterprises, which runs the Tribeca Film Festival, as well as Art Basel parent MCH Group. Kathryn Murdoch has invested in the Bulwark, a fast-growing digital news startup for people who don’t support President Trump.

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