Jeff Stein named VP/DOS at The Media Audit

Jeff Stein

Phillip Beswick, CEO of The Media Audit, announced that Jeff Stein has been promoted to vice president/director of sales.

“I’ve been in sales and sales management, both nationally and locally for more than 25 years. To take this accrued experience and apply it in today’s highly competitive ad market is personally rewarding. In today’s fragmented consumer world, boxcar car age/gender audience numbers are becoming less relevant. Using specific consumer product and retail information, to serve advertisers is key to targeting and getting advertiser results. That is the bottom line. I look forward to building a team that gets the same thrill I do helping a growing list of clients by helping them build their revenues,” Stein commented.

Phillip Beswick, The Media Audit’s long time president and CEO, commented: “I’ve built a lot of respect for Jeff over the past 5 years.”  He said: “Two of his great attributes are his natural sales leadership and his sense of partnering with his clients. He epitomizes the spirit of our company, to focus on understanding our clients’ needs and tirelessly super serving those needs. Jeff’s clients think of him as another member of their sales team, which reflects the partnership we develop with our media and agency clients.”

Stein joined The Media Audit in 2017 after stints with Katz Radio, Mega Communications, Geoscape and other broadcasters. The Media Audit is a leader in multi-media and marketing research. One of the unique features of the service is its standardization across markets. Small markets have just as many categories as large markets. The service is now in more than 60 markets with plans for expansion in 2022.