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The biggest threat to public media isn’t the looming cut to federal funding — it’s that we’re losing our audience. While headlines scream about Congress gutting $535 million in support, the real crisis is quieter and far more dangerous: disconnection. Viewers are drifting, engagement is flatlining, and too many of us still act like it’s 1978. If we don’t start earning our place in people’s lives, no funding fight will save us.
When most publishers face deadline pressure, they don’t also have to worry about snow machines or satellite links. But in Wasilla, Alaska, J. David McChesney is redefining local journalism with a mobile newsroom, tank treads and all. He’s not just publishing the Frontiersman — he’s literally chasing stories across a news desert the size of West Virginia. This is a story about what happens when one man turns the last frontier into a proving ground for modern community journalism.
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