By: E&P Staff Milwaukee-based Journal Communications reported Tuesday that its January 2006 total revenues decreased 1.5% and advertising revenues were essentially flat when revenues from its newly acquired television operations were excluded from results.
With the addition of the TV properties, total revenues for the first period ended Jan. 22, 2006 increased 9.5% to $35.8 million, and advertising revenues jumped 13.7% to $25.94 million, compared to the same 28-day period in 2005.
Journal Communications said total revenues were depressed by the shutdown of its Louisiana printing plant damaged by Hurricane Katrina, but buoyed by the contributions from the TV properties acquired last December.
Total print revenues were essentially flat, rising to $22.25 million from $22.16 million. Advertising revenue increased 3.5% to $15.93 million. Total circulation revenue decreased 4.2% to $4.21 million.
At the flagship daily Milwaukee Journal Sentinel, total advertising revenue was up 4.9% to $11.93 million.
Retail advertising revenue increased 7.6% and classified advertising increased 2.2%, while national advertising revenue of $0.97 million decreased 9.4% and direct marketing revenue of $0.38 million was up 59.7%, Journal Communications said.
Within classified, help-wanted was up 4.1%; real estate up 14.4%; and auto decreased 15.7%.
At the company's community newspapers and shoppers operations, total advertising revenue was essentially flat at $4.01 million. Retail ad revenue was down 2.2%, while classified advertising revenue increased 10.8%.
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