By: Publisher and broadcaster Journal Communications Inc., which owns the Milwaukee Journal Sentinel newspaper, said Monday its May revenue sagged 5.3 percent as its publishing division continues to struggle.
Advertising revenue for the month fell 6.5 percent to $36.4 million from $39 million in the previous year.
Sales at the publishing segment, which includes daily newspaper and community newspapers and shoppers, slid 6.8 percent to $25.1 million versus $27 million a year ago. Ad revenue for the unit slumped 9.6 percent to $18.1 million.
Advertising revenue at the company's flagship newspaper, the Milwaukee Journal Sentinel, slipped 8.5 percent to $13.2 million.
Revenue at radio and television stations in the company's broadcast segment dipped 3.2 percent to $18.3 million from $18.9 million in the prior year.
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