By: E&P Staff Journal Communications Inc. reported after markets closed Thursday that its April revenue fell 5.3% to $35.91 million, driven down in part by ad revenue that was off 9.6% at its flagship Milwaukee Journal Sentinel.
Overall advertising revenue for the publisher and broadcaster was down 6.3%, Journal Communications said.
Newspaper revenue fell 6.2% with ad revenue off 8.6% and circulation revenue down 2%.
At the Journal Sentinel, which had advertising revenue of $11.33 million in April, classified ad revenue was down 18.1% on big drops in the three most troubling categories for newspapers these days.
Real estate classified revenue fell 26.1%, while help-wanted was down 21.8%, and automotive decreased 11.9%.
Retail advertising revenue was down 4.1%,with national down 5.8%.
Online ad revenue jumped 21.3 to $1.20 million.
Ad revenue at Journal Communications community papers and shoppers slipped 3.9% to $2.74 million in the month.
Journal Communications (NYSE: JRN) stock ended trading Thursday at $5.95, up 18 cents, or 3.12%.
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