By: Mark Fitzgerald Trenton, N.J.-headquartered Journal Register Co. reported Monday that total advertising revenues for the four weeks ended Nov. 27 were $35.6 million, a 2.7% decrease compared to the four-week period ended Nov. 28, 2004.
Journal Register said its advertising revenue continued to be hurt by softness in the classified automotive category, and tough national advertising comparables with 2004, which included the final days of a presidential election campaign. Those decreases were partially offset by improvements in real estate and employment classified.
Retail advertising revenues were also soft overall, the company said.
Overall classified advertising revenues for the period decreased 1.9% compared to 2004.
Real estate advertising revenues increased 7.3%, with six of the chain's seven clusters reporting increases in the category. Significant increases were seen in real estate classified revenues in the Capital-Saratoga, N.Y. cluster, up 38.0%; the Mid-Hudson, N.Y. cluster, up 25.3%; and the Connecticut cluster, up 22.9%.
Classified employment advertising revenues increased 2.8% during the period, with five clusters reporting increases, led by the Capital-Saratoga, N.Y. cluster, up 24.4%.
Classified automotive advertising revenues were soft across the chain, decreasing 19.3%.
Retail advertising revenues for the Company decreased 2.0% on softness in the home furnishings and grocery/drug store advertising categories that was partially offset by strength in the department/discount store and political advertising categories, Journal Register said.
National advertising revenues decreased 15.6% in the November period.
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