By: E&P Staff Total advertising revenues for Journal Register Co. fell 4.7% in the four weeks ended Aug. 27 compared with the same period a year ago, the Yardley, Pa.-based publisher said Monday.
For period eight, ad revenues were $32.2 million, compared with $33.8 million for the four weeks ended Aug. 28, 2005.
On a year-to-date basis, Journal Register said ad revenues are lagging last year by 3.0%.
On a pro forma basis, assuming it owned the same properties during period eight this year and last, Journal Register ad revenues decreased 5.9% from last year.
Journal Register said this reflected continuing softness in its Michigan cluster of papers, which has been hit by economic fallout from the auto industry. Michigan ad revenues were 10.3%, the company said.
Online increased 25.0% from a year ago to $1.3 million.
Retail advertising revenues, on a pro forma basis, were down 4.6% in the period, with softness in financial/insurance and services category partially offset by strength in the political and building/hardware/garden stores categories.
Classified decreased 5.5%, or 1.8% excluding the Michigan cluster.
Help-wanted was battered, falling 11.4% in the period. Real estate classified, on a same-property basis, was down 2.4%.
Automotive continued to be a soft classified category, Journal Register said, with a decrease of 13.4%. Automotive was down 12.0% even excluding the Michigan cluster, it added.
National advertising revenues, which accounts for approximately 5% of total advertising revenue, plunged 24.8%, chiefly on softness of automotive and telecommunications categories.
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