By: E&P Staff Journal Communications Inc., publisher of the Milwaukee Journal Sentinel, reported its October revenues fell 9.2% to $39.84 million compared to October 2004, chiefly on tough broadcast comparisons with last year's election campaigns and the loss of its Dixie Web Printing facility to Hurricane Katrina.
Revenues for Journal Communication's publishing segment, which includes its community papers unit plus its flagship Journal Sentinel, decreased 2.3% to $26.34 million. Advertising revenue was essentially flat at $20.43 million, compared to $20.63 million in last year's 10th period. Circulation revenue decreased 2.1% to of $3.55 million.
The publishing segments biggest hit was to "other revenue," which plunged 12.6% to $2.36 million, reflecting the loss of commercial printing due to the closure of the Louisiana printing plant.
At the Journal Sentinel, total advertising revenue was down 1.4% to $15.06 million, Journal Communications reported.
The daily's retail advertising revenue decreased 8.2% due in large part to continued weakness in auto, according to the company.
Classified advertising revenue increased 1.5%. Help wanted was up 4.4%, but auto plunged 22.4% from last year, the company said. The paper showed a strong rebound in real estate, which was up 19.7% and in the "other" category, which soared 22.4%.
Circulation revenue at the daily newspaper was $3.32 million, down 2.7% compared to $3.41 million last year.
Other revenue at the daily newspaper of $0.43 million was up 37.0% compared to $0.32 million, reflecting growth in commercial printing, the company stated.
At the Journal Communication's community newspapers and shoppers operations, total advertising revenue was $5.37 million, essentially flat compared to $5.36 million last year. Retail advertising revenue decreased 1.3%, while classified advertising revenue increased 7.8% and other advertising revenue increased 5.5%.
Circulation revenue at the community newspapers and shoppers of $0.23 million increased 6.9%.
Total revenue at the company's radio stations and television stations decreased 20.2% to $13.50 million.
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