Journalism Isn’t Just About Informing Readers, It’s Also About Helping Them Take Action

By: Mathew Ingram | GigOm

Most media outlets — both the traditional kind and the digital-first kind — still see themselves primarily as information engines, pulling in data and making sense of it and then telling readers or viewers about it. But there’s an equally important part of the job, especially when it comes to local journalism, and that is helping a community do something about the news events they are reading about.