Journalists, Hold Yourself Accountable for Earning the Trust of BIPOC Communities. This Rubric will Help.

In our work with newsrooms, there are ideas we recommend that are almost universally applicable when it comes to demonstrating credibility and earning trust with a community. They include doing a better job explaining journalism ethics, a newsroom’s mission, funding, the reporting process and our integrity.

At Trusting News we train journalists on transparency and engagement strategies that address those challenges. Sometimes, though, the lack of trust local journalists are working to overcome is about a more specific issue or focused on a specific community.

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