By: Emily Vaughan Journalists are still split on the effects of new media sources, such as blogs, social networking sites and the quality of news coverage, according to a survey by Omnicon?s Brodeur.
Forty-three percent of the nearly 180 reporters and editors surveyed thought new media has a "very" or "somewhat" significant impact on the quality while 56 percent thought the effect was "not very: or "not at all" significant.
A majority of those surveyed, however, thought new media affected the speed, tone, and editorial direction of their reporting. Seventy-four percent noted the rapid ability to spread news through email and social network profiles has had a "very" or "somewhat" significant impact on their reporting.
Just over half of the respondents said new media affects the tone an editorial direction. Head of Strategic Planning at Brodeur Jerry Johnson says that journalists see blogs as tools for developing new angles and ideas for stories and gaining more understanding into stories? context.
"It appears that reporters are using blogs more for ethnographic research than they are for investigative research," Johnson said.
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