Last week, DeepMind, Google’s AI research lab, made a tool for identifying AI-generated text generally available—a widely appreciated step toward greater levels of accountability in an industry struggling with misattribution. The tool, called SynthID, builds on a growing research area: watermarking, or the idea of adding hidden patterns to digital content that reliably identify them as having been made using AI. Google has been rolling out SynthID for the past year; in May, the company announced that it was applying the tool to its Gemini app, an AI chatbot, and Veo, its AI video generation model. Now developers will be able to use the technology in their own models for free.
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