Kantar Media Reports U.S. Advertising Expenditures Increased 3.2% in the First Half of 2011

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By: marketwatch.com

NEW YORK, Sep 12, 2011 (BUSINESS WIRE) -- Total advertising expenditures in the first six months of 2011 increased 3.2 percent from a year ago and finished the period at $71.5 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Spending growth eased slightly during the second quarter and was up 2.8 percent compared to last year.

For the first time, this quarterly report from Kantar Media includes paid search advertising expenditures. Search advertising has been incorporated on a like-for-like basis for 2011 and 2010 time periods.































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