Katz Launches Local Media Display Product

Katz Media Group’s digital sales division today announced the launch of Katz 360 Local Media, a new online display advertising vehicle that offers advertisers premium placements on radio, television and newspaper publisher sites.

Katz 360 Local Media features an aggregation of media sites, including broadcasters and newspapers. The effort will also include audience extension verticals, allowing advertisers to connect with audiences via various platforms, the company said.

“Local media publishers have become an online destination for consumers with trusted, credible brands and meaningful online traffic,” vice president of digital agency sales Andy Slater said in a statement. “Now with Katz 360 Local Media, we can access those robust sites and provide tremendous value and time-savings to advertisers and agencies with one-stop shopping. We are bringing to market the most diverse set of media publishers of any aggregator in the online space.”