With political affiliations becoming less predictable across the U.S., Katz Media Group is introducing an updated version of its Local Vote platform, aimed at helping campaigns make more informed media decisions at the local level.
The interactive, map-based tool compiles the latest data across more than 230 local markets, offering insights into how voters consume media across traditional and digital channels. The goal is to give political advertisers a clearer understanding of where and how to reach target audiences as the media landscape continues to fragment.
Among the updates are detailed breakdowns of voters’ preferred platforms, genres and formats segmented by party affiliation, along with refreshed maps highlighting top radio formats and television news sources by state. The tool also incorporates current political leanings at both the state and local levels, as well as information on upcoming gubernatorial and congressional races.
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