'K.C. Star' Outsourcing Ad Production to India

Posted Thursday, May 15, 2008 12:00 am

By: E&P Staff The Kansas City Star will outsource some advertising production to India, its publisher told employees.

President and Publisher Mark Zieman said the work will be outsourced to Bangalore-based Infosys Technologies. As many as nine employees will lose their jobs in the paper's advertising services department.

"Given the historic transformation going on in our industry," Zieman wrote, "The Star must continue to find ways to run more efficiently in every area."

Creative work for print and online advertising will continue to be handled in-house, according to an unbylined report Thursday on the newspaper's Web site.

"And of course, our advertising customers will continue to interact with our local sales and design representatives," Zieman said.

Several other McClatchy Co.-owned papers have already outsourced ad services work, including its flagship Sacramento Bee.

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'K.C. Star' Outsourcing Ad Production to India

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