For more than a decade, media analyst Ken Doctor sat on the sidelines evaluating, commenting and even making sweeping predictions about where the news publishing industry was heading and how he felt about the factors that impacted it. But today, Ken has moved into the fray as CEO of a new startup he has been teasing the industry about called Lookout Local.
Lookout hopes to expand across the country, but it's first model will launch in Santa Cruz, Calif. (Ken’s hometown) with Lookout Santa Cruz with funding from the Knight Foundation, Google News Innovation Challenge, The Lenfest Institute for Journalism and various other foundations.
In this segment of E&P Reports, E&P publisher Mike Blinder interviews both Doctor and newly-announced Chief Revenue Officer Jed Williams who recently left the Local Media Association after a four-year stint as chief strategy officer.
Lookout Local Announcement: https://lookoutlocal.com/lookout-local-launch-release/
Nieman Lab Article about Launch: http://www.editorandpublisher.com/stories/in-the-arena-ken-doctor-is-moving-from-media-analyst-to-media-ceo-with-lookout-his-plan-for,170327