In his latest posting for Nieman Journalism Lab, Ken Doctor looks into Verve's latest efforts to ramp up newspaper local ad sales for mobile devices, and asks the inevitable question: How far are newspapers away from developing an app that fulfills the Dream of the Wilting Flowers:
"As in: It’s 4:30. You’re driving down the street. Your phone knows where you are, of course, and coming up, on the right is a florist…with a perishable commodity, flowers that will be worthless within 24 hours. Your “smart” phone, knowing where you are, who you are, your flower-buying habits, and maybe your spending proclivities, sends you the florist’s coupon for half-off, if you stop by within the half-hour. Satisfied merchant, satisfied customer, a perfecting of supply and demand."
Maybe the end of the year, he's told. Read the entire post here.
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