By: Joe Strupp Just a day after the long-planned shutdown of its Cincinnati Post and Kentucky Post newspapers, The E.W. Scripps Company launched an effort to keep the Kentucky paper's name going online.
KYPost.com, which began on New Year's Day, promotes itself as a way "to meet the growing demand from Northern Kentucky media consumers for up-to-the-minute local news, sports and entertainment information," according to a Scripps release. It also adds that the site, "will deliver a wide range of easy-to-access and relevant content, with an emphasis on breaking local news, traffic advisories, prep sports scores and schedules, weather, local obituaries and more, all with an entirely Northern Kentucky focus."
Clearly seeking to appeal to the former audience of The Kentucky Post, the site draws much of its news and information from Scripps' nearby WCPO-TV, as well as Associated Press and Scripps' Washington, D.C., bureau.
?After considerable analysis, we determined that the next chapter in the long and successful story of The Post should be found on the Web,? Rich Boehne, executive vice president and chief operating officer for Scripps, said in a statement. ?The launch of KYPost.com demonstrates our commitment at Scripps to deliver news and information that?s particularly relevant to Northern Kentucky.?
The Scripps' release adds, "KYPost.com will operate as a standalone, advertising-supported local media brand. It will be hosted by WCPO-TV and its Web site, WCPO.com. KYPost.com also will benefit from video content and local reporting provided by WCPO that?s relevant to Northern Kentucky residents."
One link to the former print paper is Kerry Duke, who had served as Kentucky Post projects editor and is now managing editor of KYPost.com.
?At this stage, KYPost.com is very much a work in progress, so we?ll be looking to the people using the site to help us determine what?s most relevant to them,? Duke said in a statement. ?It?s our intention to honor the tradition of The Kentucky Post by building a vibrant online media service that captures the essence of what it means to live in Northern Kentucky. We?ll be leveraging the power of the Internet to build online communities of people with like interests and concerns, as well as establishing ourselves as the most dependable source for Northern Kentucky news and information.?
Comments
No comments on this item Please log in to comment by clicking here