Keyword Brand-Safety Tools Continue to Rankle Publishers

Posted Thursday, January 23, 2020 9:29 am

Lucinda Southern | Digiday

Bloated keyword block lists are still a big problem for publishers and advertisers, causing headaches like article pages that can’t be monetized, wasted ad impressions, slow page loading and campaigns that struggle to deliver on advertisers’ goals. Incorrect blocking of safe premium-news content is costing publishers an estimated $3.2 billion a year in the U.S., U.K., Japan and Australia combined...

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Keyword Brand-Safety Tools Continue to Rankle Publishers

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