Carla Zanoni, executive emerging media editor, at The Wall Street Journal. She discusses how she got started in the industry and why being comfortable with experimentation is important in her role.
What is your job title and what does that mean?
Executive emerging media editor. I oversee our global audience engagement and development, newsroom analytics, and emerging platforms.
In addition to working on social engagement and reporting around big stories, we manage our social footprint, which includes Facebook, Twitter, Instagram, This., The List, Snapchat, LINE, WhatsApp, and many more platforms. The team also recently launched The Wall Street Journal on Snapchat Discover.
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