KOZ.com USES Y&R 2.1 FOR CROSS-MEDIA PROGRAMMING

Posted Wednesday, May 17, 2000 12:00 am

By: Staff reports June Launch Scheduled For Multimedia Advertising Campaign

KOZ.com, based in the Research Triangle, N.C., has selected Y&R 2.1, a new ad agency from
Young & Rubicam Inc., to develop cross-media programming that will reportedly drive page
views, increase membership, and attract national and local sponsors to KOZ.com's network of
online communities.

In June, Y&R 2.1 will launch an online and off-line advertising campaign that will kick-off
in coordination with orlandosentinel.com and lasvegas.com (a Web site from the Las Vegas
Review-Journal), both members of KOZ.com's media affiliate network.

Y&R 2.1's media package enables advertisers, content providers, and sponsors to send targeted
messages through the local, regional, and national levels. Sponsors also will have the
opportunity to combine traditional newspaper ads, radio spots, and online advertising.

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KOZ.com USES Y&R 2.1 FOR CROSS-MEDIA PROGRAMMING

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