'L.A. Times' Crowley Gives Inside View of AdsML at Ifra

Posted Thursday, October 4, 2007 12:00 am

By: E&P Staff From order to invoice, advertising remains a complicated business and communication process among advertiser, publisher and media agencies that is still performed the old-fashioned way using a telephone and fax machine. Imagine automating this error-prone process while supporting existing booking and production systems without multiple data entry.

At next Tuesday's free IfraExpo session in Vienna, "AdsML is live!" -- about the most current improvements and real application projects -- speakers, including Los Angeles Times Applications Architect Ross Crowley, will provide insights about AdsML-based projects: starting implemention, the risks, keys to success, and lessons learned. See www.events.ifraexpo.com.

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'L.A. Times' Crowley Gives Inside View of AdsML at Ifra

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